Engineering notes, product release notes, privacy-regulation briefings, and the occasional opinion piece. We publish when we have something worth saying — typically once or twice a month, never more.
We spent the last quarter migrating our IAA stack from a single AdMob integration to a fully mediated AppLovin MAX setup with eleven networks in the waterfall. Here is what we learned about ATT, Privacy Sandbox, and how to keep eCPM up without compromising the user.
Read the field reportA field report on migrating from a single AdMob integration to a fully mediated AppLovin MAX setup with eleven networks, while staying ATT-compliant and keeping eCPM up.
Read articleOur pet-care application now identifies over 200 dog and cat breeds entirely on-device using a 12 MB Core ML model. The cloud was never in the loop, and never will be.
Read articleA practical checklist for VLOPs and mid-sized platforms preparing their first Digital Services Act transparency report — including the new content-moderation disclosure requirements.
Read articleA short essay on the lost art of Core Haptics, the cost of generic UIImpactFeedbackGenerator, and how we built a custom haptics language for our meditation application.
Read articleWe migrated our largest iOS application from Core Data to SwiftData and back again. Here is what worked, what broke, and what we wish Apple had told us up front.
Read articleA short post on the engineering and commercial rationale for designing local-first products that require zero account, zero email, and zero password to use.
Read articleCalifornia's 2026 update to the CCPA introduces a new automated decision-making opt-out regime. We break down what it means for ad-tech, ad mediation, and attribution flows.
Read articleSix months in the making, our monthly budget and consumption analytics application is live on the App Store. Here is the story of how we built it without ever reading a bank statement.
Read articleAn opinionated, copy-pasteable Swift pattern for displaying rewarded video ads via AppLovin MAX in full compliance with iOS 18's ATT framework, with skip-after-5s behaviour.
Read article